As someone who finds it difficult to find comfortable, and stylish shoes, that don't break the band, I am always fascinated by vintage shoe ads that show stylish, comfortable walking shoes at an affordable price.
Ads like these, by Natural Bridge Shoemakers.
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| 1942 |
At $5 to $6 these shoes are the equivalent of around US$55 today (multiply by 8.88) and $58 Australian. slightly dearer were these 'Vitality whites' at $6.95, or US$62 today.
These Selby shoes, made near the end of the war are slightly more expensive, and no wonder, but at their most expensive are around $114. However there were still cheaper brands available, like these Rhythm step shoes.
By 1950 the Natural Bridge shoes were upto $8.95, or US$79.50 today - while in Australia not all shoe brands even gave prices in their ads.
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| 1952 |
Today in Australia it is hard to find a decent shoe like the ones above for under $130. Even Brands like Homy Ped and Footrest start at $130. Natural Bridge shoes by contrast, which are still being made and sold in the US, retail at under US$60. their secret? They are no longer made of leather, but of Leather-like Urethane - great for vegans! and I have to say, I really like these ones....
So I ordered my Natural Bridge shoes from the US, and even with postage they were under $75. I got black, and although they are a little narrow (I would order the wider fitting next time - there are about 5 to choose from) they are super comfy as far as the arch/bridge of the foots goes.
The red really is nice, don't you think?
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