Dieting, Vintage Style, Diet Rules & Impossible Ideals

I love reading about diets in vintage magazines. Although there were some crazy diets out there, generally they were common sense. In the days before diet soft-drinks, diet yogurts and low-fat milk, you were encouraged to eat real, wholesome food - such as real milk, butter and meat, as well as lots of vegies, and simply cut out bread, cakes and pastries.

Here is a one-day sample menu plan from 1953 -

Not a single low-fat item anywhere.  Strange the way you can't ad milk to your tea though!

In the 50s, 60s and 70s crispbreads were a popular alternative to bread for those wanting to lose weight.

1961

1953 ad for crispbread.

I still love vita-weats, especially the way the butter squishes through the holes! Notice the butter in the ad above - no low fat margarine then!

Ten years later, in 1963, women were still being recommended to drink milk to lose weight.

Also by 1963, many thought that the dieting craze was too extreme, and even the Australian Women's Weekly (30 October 1963) warned that dieting could be harmful - just as harmful as being obese.  "Semi-starvation can lead to exhaustion, weakness, and harm the sex glands, leading to trouble conceiving, as well as tuberculosis, pneumonia and influenza." 

The fashion industry, and designers in particular were given much of the blame......

  

Most men, the article continued, like their women curvy, like Marilyn Monroe , Elizabeth Taylor, Sophia Loren, Gina Lollobrigida  and Lana Turner.  You go girls!

Sophia Loren, 1960s

  The Diet Rules...

 

 

For an article written 50 years ago, it is remarkably modern and sensible, don't you think?
Deb

Food of the Fifties - 1953

What were people eating in the 50s?  Everything we read today tells us that we eat much more processed foods now than  they did fifty years ago.  But do we?  Here are some food ads from the year 1953, taken from the Australian Women's Weekly magazine June issue.

  

 

 

 

 

 

Mmmm, fish and cheese in the one recipe. I think I may try it out on the kids.

Images via

Deb xx

The 1930s Diet, grapefruit & my first week

 
 Diets really became popular in the 1930s.  The Hollywood, or Grapefruit, diet was developed then, with lots of women striving to look like their favourite actress. In this low calorie diet (800-1,000), most people will lose weight, but it has nothing to do with grapefruit having a fat burning enzyme, it’s just a nutritious low-calorie fruit (66-84 calories per serving), loaded with vitamin C and fibre. Unfortunately unless it’s a pink grapefruit, it’s also quite horrible without sugar. Most versions of the Grapefruit Diet include a small variety of foods for breakfast, lunch, dinner, and at bedtime, with half a grapefruit at each meal.  If  could replace the grapefruit with, say, mango, I’d do it. But grapefruit, you have to be kidding.

And what to do with all those grapefruit peels? Make a dress of course.

To celebrate the beginning of harvest in the fertile Rio Grand Delta. 1930s.

‘The Lancet’ noted in 1933 that in “these days of ‘slimming’ there was no more popular subject of discussion among the ladies than the reduction in weight”. Anxiety about excess weight was exploited in weight loss books and advertisements of “slimming” foods such as Ryvita and Ryebic crisp bread, slimming teas, tablets, remedial products such as Linia Shorts intended to massage away the abdominal “danger curve” and vibration machines which promised to exercise “All the body without effort” and reduce obesity “without drugs or dieting”.

 

The new middle class of the 1930s with it’s sedentary lifestyle, particularly among the men, saw an average daily intake of 3,500 calories, compared to about 2,500 calories for working class people.  The working class were of course facing economic depression, high unemployment and poverty – much like now really – getting enough to eat would have been more of a problem for them than losing weight.

Free coffee and soup for the unemployed during the 1930s

The fashions of the 1930s also employed a long, lean silhouette. Women wanted to look like their favourite movie stars – Jean Harlow, Greta Garbo, Marlene Dietrich, Carole Lombard. Bette Davis – but often these woman also had to struggle with their weight.

 

In between films, Jean Harlow would eat whatever she wanted and gain some weight.  When it came time for filming a new movie,  Harlow would have to put herself on a strict diet of salads and vegetables to get back to her thin movie weight. 

Meanwhile other affluent women were going to weight loss camps, as these photos from a 1930s Life Magazine show.
 

Don’t you love the high heels for exercise?!

Another secret to a girlish figure was Bile Beans, a quack remedy for the flu in the late 1800s, and used for “biliousness” and weight loss in the 1930s. Basically they were laxatives, thanks to a bitter ingredient called aloin disguised by cardamom, peppermint oil, and wheat flour, and wrapped in an attractive black gelatine coating. Delicious!

1930s

On a personal note, I have lost a whole 2.5 kg this week, in my first week on the Fatty liver diet!!.

Deb xx