Ostrich Feathers in Fashion

Ostrich Hunt, Etched by Stefano della Bella c. 1654 source

Ostriches have been hunted and farmed for their feathers, skin, oil and meat since Roman times.  Ostrich feathers have been used in fashion for thousands of years and were at one time worth more than their weight in gold.

Golden Gate Ostrich Farm Certificate for 5 Shares of $10 each, issued 26th Nov 1912 source

Ostriches are native to the African continent but are farmed worldwide.  Ostriches are so adaptable that they can be farmed in climates ranging from South Africa to Alaska.  It is thought that ostriches were domesticated at Oudtshoorn- a town on the southern most tip of Africa, where Ostriches roamed the plains  for centuries.   The modern domestic ostrich was bred from a cross between South Africa's indigenous bird, the South African Black, and the Evans-Lovemore strain of Barbary blue-necked ostriches (141 of which were secretly smuggled out of North Africa and brought to Oudtshoorn by a group of adventurers), and farming began in about 1860.

A Poke Bonnet c. 1860, source

Silk dress with ostrich feather trim c. 1875 source

Ostrich feathers in ladies clothing and hats was the height of fashion in Victorian and Edwardian Europe where they were especially popular for use on the latest fashionable hats. 

American silk and wool hat with ostrich feathers c.1910 source

c. 1911, source

A headline inThe New York Times from 1912 read: OSTRICH FEATHERS ONCE MORE IN WIDE USE. The article explained: “For hat trimming one plume, full and long, is considered sufficient, and in almost every instance the tip of the plume is placed toward the back of the hat, or resting at the back of the head.”

Between 1875 and 1880, ostrich  prices reached up to £1000 per breeding pair, and farmers of the region, quickly realised that ostriches were far more profitable than any other activity. Numerous immigrants, particularly the Jews of Eastern Europe and Lithuania, moved to Oudtshoorn, so that it earned the nickname "Little Jerusalem" by 1890.  By 1900 there were over 700,000 birds in captivity world wide, including in Australia and new Zealand

"Ostrich farming in Auckland District. Young Birds inspecting visitors, Helvetia Park, Auckland," 1905, 

 The best plumes are from the male birds were carefully cut, with sharp scissor like tools, and used for women’s hats as well as  capes, hand fans, boas, muffs, and trimmings on a variety of clothing and accessories.  At the peak of their popularity during the “feather fashion craze” of the early 20th century, plumes were found in dozens of sizes, made into fantastic shapes and amazing types. 

Fan of mother of pearl & ostrich feathers c. 1900 source

Fan dancer c. 1910

a Russian singer with Feather boa, c. 1900

South African ostrich feather dusters were developed in Johannesburg, South Africa by missionary, broom factory manager, Harry S. Beckner in 1903. He felt that the Ostrich feathers made a convenient and most efficient tool for cleaning up the machines at the broom factory.  By 1905 the Ostrich Duster was the must have item in many a household and were sold in ever increasing numbers which saw the introduction of the  feather duster salesman!  

Ostriches were also valued for their leather, which meant that in the 18th century they were almost hunted to extinction.  It is claimed that ostriches produce the strongest commercial leather, and it is highly prized for its strength and beauty and is still used today for shoes, purses, wallets, luggage and other small accessories.

Cawston Ostrich Farm,  in South Pasadena, California , just 5km north of downtown Los Angeles,  was opened in 1886 by Edwin Cawston as  America's first ostrich farm, after he imported fifty ostriches from South Africa (although less than half survived the journey).  Ostrich farms soon became popular tourist destinations. Guests could feed the birds and could be taken for ostrich drawn carriage rides or ride on the birds back, and women could buy leather products and feather hats in the farm's shop.

Children in an ostrich pulled cart at the Cawston Ostrich Farm, South Pasadena c. 1925

A thrilling ride at Cawston's c. 1927 source

It was primarily the invention of the motor car and the advent of the First World War that brought the Ostrich Feather Boom Era to an end. Faster open vehicles played havoc with the ladies’ splendid feather decorated fashions and fashion trends in 1914 and onwards were generally more sober and less flamboyant.

The burst of the 'feather bubble' wreaked havoc on thousands of people, particularly, argues Sarah Abrevaya Stein in her  book Plumes: Ostrich Feathers, Jews, and a Lost World of Global Commerce,Jews, such as those of Oudtshoorn and their relatives elsewhere. 

Ostrich feathers did pop up now again after WWI, and examples in fahsion can be found from every decade.  Look at this stunning dress by Louiseboulanger, from 1928, with trim of individual filaments of ostrich plume knotted together to form longer strands, each dyed a different tone for the effect of an ombré cascade.

Dress by Louiseboulanger, c.1928 source

In about 1934 Chanel designed a gown and matching evening cape  in black silk crêpe and embellished with combed ostrich feathers, suitable for a 1930s dance hall or a private cocktail party perhaps.

Chanel, c. 1934 source

Ginger Rogers wore a similar ensemble in white in the musical  "Top Hat" with Fred Astaire in 1935.

  

Ostrich feather hats, with smaller feathers, were also popular in the 1940s.

American dinner hat, wool with purple ostrich feathers. c. 1942, source

And the fifites loved glamorous feather slippers!

The 1961 French film L'Année dernière à Marienbad (released in the USA as Last Year At Marienbad and in the UK as Last Year in Marienbad)  directed by Alain Resnais heavily featured ostrich feathers, in costumes designed by Chanel.

 Delphine Claire Beltiane Seyrig in  L'Année dernière à Marienbad, source

This dress is by the  House of Dior, designed by Marc Bohan (French, born 1926), c. 1965–68, in yellow silk, with black ostrich feathers, sequins and beads.

House of Dior c. 1960s, source 

Here's a stunning 1979 number by Bill Blass, silk with ostrich feathers.

Bill Blass, c1979 source

Vintage Ostrich feather Dress with paisley pattern, by James Galanos, c. 1980s source

Strangely enough, it is now the car industry that uses the most feathers.  According to BMW's Munich Factory in Germany, the most important part of a cars finish is the paint shop, the cleanest section of the factory.  The workers wear dust-free, lint-free overalls from head to toe, and to get the best finish each car's shell is dusted down by an amazing machine that gently strokes it all over with Ostrich feathers before painting.

There are still many uses for ostrich feathers in fashion around the world.  When I think 'feathers' the Rio Carnival springs to mind, as do Las Vegas showgirls with thier giant feather fans. Feather boas are still popular, and feather trimmings and plumes are still used as accessories in the millinery industry, and on ladies evening gowns. Here is a lovely ensemble from Oscar de la Renta's winter collection 2004/2005, with a subtle ostrich feather hemline.

Oscar de la Renta 2004/5 source

Hilary Swank's Gucci gown at the 2011 Oscars is a lovely example of elegant ostrich feathers.

 And subtle feather use on this cute modern fascinator.

Of course there are always traditional feather fashion, such as the Order of the Thistle with their black velvet hat  trimmed with white ostrich feathers and a black egret or heron feather.

Prince William, Earl of Strathearn, after becoming a Knight of the most ancient and most noble Order of the Thistle

 source

Do you like feathers?

Deb xx

1890s Cycling Fashions for Men

It is often remarked that men's fashions haven't changed much over the years.  Compared to women's fashions they didn't, but each decade did have it's own specialities, such as breeches or lace and embroidery on waistcoats. In looking at cycling fashions for men, I want to start with a little background at the everyday fashions for men of the 1890's.

The military greatly influence men's (and women) clothing, both in style and colour (red jackets from the late 1700's and khaki in the tropics).  During the 1890's there were still of course wars going on, but the fashion also looked towards the cycling craze of the time, and the overall silhouette of the 1890's was long, lean, and athletic. 

British army piper, private and office c 1890 source

When we think of Victorian fashions for men, apart from military uniforms, we often think of the formal and evening wear - tails and top hats. Dinner jackets or tuxedo's were worn in the evening, and tails only for formal evening events, and of course special race days, with a top hat. White shirts were worn with both, with black or bow ties, although they were again popular as day time accessories during the 90's.  The  Ascot tie was also worn, usually as a day accessory, made up as a neckband with wide wings attached and worn with a stick-pin, and a bowler hat and other soft felt hats or caps were worn during the day.

  

The Hon. Derek William George Keppel  Elegantly dressed Vanity Fair Illustration 1895

 and 

Mr Victor Cavendish, MP for Derbyshire West, wearing top hat. Vanity Fair Illustration 1895

source

Although frock coats and the cutaway morning coat was still worn for formal day occasions in Europe and major cities elsewhere, lounge (sack) jackets became popular for day time wear.  These were worn as a suit, either matching three piece affairs with a single breasted jacket, waistcoat and trousers, or with a contrasting waistcoat (vest). Fabric varied, and could be smooth and fine or rougher almost tweed. 

Morning coat and lounge suits c. 1895. source

Perhaps not a realistic cycling outfit of the time?

White Flannel Pants, blazer & Boater - pants rolled up a little at least! 

The blazer was worn for casual activities such as sailing or boating - cut in a similar style to the lounge coat, the fabric was either navy blue or brightly-colored or striped, often in wool flannel,  with patch pockets and brass buttons. These were often worn with light coloured flannel pants, or even shorts, with a straw boater or a cap.

Cycling in a blazer and cap c.1892 source

  

Mr Rudolf Chambers Lehmann, rowing coach,  In flannels and blazer and 

Mr Charles Pittman, rower, in white shorts and sweater.

Tweed jackets (Norfolk jacket) were fashionable to rugged outdoor and winter activities like hunting and shooting.  It featured paired box pleats over the chest and back for greater arm movement, with a fabric belt.  The matching trousers were often replaced with matching breeches (knickerbockers) to make it suitable for suitable for bicycling, and also golf, with knee-length stockings and low shoes, or for hunting with sturdy boots or shoes with leather gaiters. 

Sears Roebuck Catalogue 1897. source

Tourists riding bicycles by A.B. Frost c.1896.

Thomas E. Kent for Bicycle Clothing 1896

Tweed and breeches or plus fours seem to be the most remembered clothing for gentlemen cyclists of this time, as shown by the recent 'tweed ride' or tweed run' phenomena of the last few years. Find out more about this recreation of past cycling tours here.

The poster from the first tweed run 2009

Caps & Breeches, cycling in Norway 1898 source

Cycling c. 1895 source

Many ordinary gents, or those riding to work where breeches would have not been worn, wore their day suits for cycling.  Some would tuck in one leg of there pants into their socks, to avoid it getting caught by the chain, and others would wear bicycle clips.  I can remember my father doing this.

Man and cycle, long trousers and felt cap, c.1895 source

Sear Roebuck Catalogue 1897

This gentleman looks like he did just sell his horse, don't you think!

man and cycle, long trousers, vest and Stetson c 1890s source

Although studio posed, this gent looks ready to go, with his pants tucked partially into his socks, and his tie tucked into his shirt.

Cyclist c .1890s source

French cyclists c 1895  source

There was also specialist sporting clothing for athletes such as swimmers, boxers and speed cyclists, but these were not generally worn by the ordinary man.

Cycling race, 1899 source

c 1890 source

French Olympic cyclists 1896 source

Where the military had influenced fashion, now the bicycle influenced the military.  Cycling squads were formed, and uniforms altered slightly to accommodate cycling soldiers. A look at those next time.

Deb xx