July 1932 Better Homes & Gardens

1932

A step further back in time today. I recently bought this magazine on Etsy – Better Homes & Gardens July 1932.
Here are some of my favorite ads:

A soap ad with a story for the kids

 

I want one.

Better Homes was founded in 1922 by Edwin Meredith, who had previously been the United States Secretary of Agriculture under Woodrow Wilson.  It was originally launched under the name Fruit, Garden and Home and changed to Better homes and Garden in 1924.  It is still published twelve times a years by the the Meredith Corporation, and is the fourth largest selling magazine in the US.

In a 1938 issue of Better Homes and Garden an article called "Toss That Salad" was featured. It introduced tossed green salads to American families. and the recipe was a variation on a classic French Vinaigrette Salad.  What a revelation! You can read more about the history of the magazine here. 

Deb xx