Thursday, 16 July 2015

Vintage Beauty - the 1930s ideal

1930s Lovlies
Today a look at ads from 1935 which give a bit of an idea of the 1930's ideal of beauty, and some of the products that were around to help you be at your most beautiful.

First you had to be thin -

vintage 30s ad about losing  weight

vintage 30s ad about losing  weight

Although certain foods were seen as healthy and essential -

vintage 30s ad about drinking milk

vintage 30s ad about eating all bran

Even chocolate -

and alcohol - 

vintage 30s ad about drinking stout

Not to mention health giving cigarettes!

vintage 30s ad about smoking for health

A beautiful complexion was key - and it needed liver salts, tablets, cleansing oils and creams.

vintage 30s ad for Ponds

Unwanted hair could be removed -

and of course there was always make up to make you even more beautiful -

And finally, this is Mrs Thelma Peake of Queensland, in July 1935 - Queensland's all round leading woman athlete of the day.

Mrs Thelma Peake of Queensland, in July 1935 - Queensland's all round leading woman athlete

She is so fit and healthy looking!

Thelma was a Long Jump National Championship during the 1930s, but also competed in sprints, hurdles and middle-distance events. Through her career she set many firsts -
1935 - the first mother to become a national champion or record-holder in athletics 
1938 - the first mother (or married woman) to represent Australia internationally. She may also have            - the first mother to win an individual medal (and a team gold medal) at an international games  in Sydney 1938.

After 1940 the approach of war in the Pacific war forced the cancellation of most sports in Queensland, so she retired from athletics prematurely at the age of 26.

I think I like the 30s ideal woman - what about you?

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