Saturday, 24 March 2012

23 March 1942– Austerity, rations & avocado

In addition to rationing during WWII, the ‘Austerity Campaign’ promoted going without luxury items. People were told to:
  • Smoke less–burn less money.
  • Drink less–satisfy a need not a habit.
  • Plan meals for their food value.
  • Give up cosmetics–it’s smart to be natural (except red lippy of course – it’s cheery).
DOROTHY GRAY AD - South American Red Lipstick Ad 1942

Today for breakfast I had All bran again.  I quite like it, and it certainly lives up to it’s advertising.
For lunch I had a ‘green smoothie’ that I made in the morning and took into work in a thermos.  I don’t think people made these in the 40s, but blenders were available, as an attachment to a mix master, so it would have been possible.  I just blended up a handful to two of young spinach leaves with a ripe banana and a glass of water.  So much easier to eat than salad, and great when you are busy.

005  007

For dinner I had a another serve of my “Woolton Pie’ from last night it made 4 serves), with salad and one chicken skewer, as the rest of the family were having them.  OK, and I also had a couple of glasses of red wine – it’s Friday after all.

My family queried whether avocadoes would be in the war ration diet (I ate a bit of one yesterday).  I grew up in Melbourne, and I never tasted an avocado until about 1975, when they suddenly became all the rage. Unfortunately they were picked and shipped unripe, and then sometimes served that way, so I didn’t really like them. Now living in Queensland, we have avocado trees growing everywhere. I am sure that here they would have been eaten in 1942, and in America avocadoes were also available.

I recently bough this American 1942 avocado brochure on etsy, which talks of ‘modernizing your menu’ with avocado:
modernizing your menu’ with avocado 1942  avocado 3  avocado 4   avocado 2
If only we had that brochure in the 70s!
Deb xx

1 comment:

  1. Great info and photos as usual, I don't think I could have that green smoothie or give up cosmetic, that's just not possible! XxxX


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