Showing posts with label vintage ads. Show all posts
Showing posts with label vintage ads. Show all posts

Thursday, 16 July 2015

Vintage Beauty - the 1930s ideal


1930s Lovlies
Today a look at ads from 1935 which give a bit of an idea of the 1930's ideal of beauty, and some of the products that were around to help you be at your most beautiful.

First you had to be thin -

vintage 30s ad about losing  weight

vintage 30s ad about losing  weight


Although certain foods were seen as healthy and essential -

vintage 30s ad about drinking milk

vintage 30s ad about eating all bran

Even chocolate -


and alcohol - 

vintage 30s ad about drinking stout


Not to mention health giving cigarettes!

vintage 30s ad about smoking for health


A beautiful complexion was key - and it needed liver salts, tablets, cleansing oils and creams.





vintage 30s ad for Ponds

Unwanted hair could be removed -


and of course there was always make up to make you even more beautiful -




And finally, this is Mrs Thelma Peake of Queensland, in July 1935 - Queensland's all round leading woman athlete of the day.

Mrs Thelma Peake of Queensland, in July 1935 - Queensland's all round leading woman athlete


She is so fit and healthy looking!

Thelma was a Long Jump National Championship during the 1930s, but also competed in sprints, hurdles and middle-distance events. Through her career she set many firsts -
1935 - the first mother to become a national champion or record-holder in athletics 
1938 - the first mother (or married woman) to represent Australia internationally. She may also have            - the first mother to win an individual medal (and a team gold medal) at an international games  in Sydney 1938.

After 1940 the approach of war in the Pacific war forced the cancellation of most sports in Queensland, so she retired from athletics prematurely at the age of 26.

I think I like the 30s ideal woman - what about you?

Monday, 13 July 2015

Vintage Beauty - Looking after your legs

As I get older I find high heels more and more uncomfortable to wear. As I work from home, and live in the tropics, these days I mostly wear sandals or thongs (flip flops), or in winter low heeled or flat Mary Janes - they have a great vintage vibe and are very comfortable and supporting. 

Even in the 50s the overuse of high heels was warned against. The Australian women's Mirror in December 1959 stated:

"It is not to be expected that any of us will wish to refrain absolutely from wearing high heels, but whenever possible we should save them for dress-up occasions and wear moderate or low heeled shoes during the day or while we are working." 

Monday, 20 April 2015

Vintage Beauty - the deadly 12

I lovvve vintage, but unfortunately the 1950s were really the start of everything bad when it comes to cosmetics and beauty products.  After World War 2 they seemed to be obsessed with cleanliness and banishing germs - and just as with housing there were so many new products and ingredients available - and you can see that by the ads of the time.

Nyal, 1955

Hair had to be clean, neat and controlled.

vintage ad, Brylcreem 1955
Brylcreem 1955
And soap just wasn't good enough any more.

Vaseline shampoo, 1955
Vaseline had been patented in the 1870s, and as a by product of petroleum production it was by no stretch of the imagination good for you, but the advertising of the 1950s put it and similar products at the forefront of consumers minds and made them appear safe, and necessary.

Vaseline hair tonic, 1950
Vaseline hair tonic, 1950
Petroleum is one ingredient that we shouldn't be using in cosmetics. According to world famous environmentalist and my all time hero, David Suzuki, there are twelve ingredients we need to avoid at all costs -  he calls them the deadly 12  -

1. BHA and BHT
Used mainly in moisturizers and makeup as preservatives. Suspected endocrine disruptors and may cause cancer (BHA). Harmful to fish and other wildlife.
2. Coal tar dyes: p-phenylenediamine and colours listed as "CI" ,FD&C Blue No. 1" or "Blue 1
Potential to cause cancer and may be contaminated with heavy metals toxic to the brain.
3. DEA-related ingredients
In creamy and foaming products, such as moisturisers and shampoos. Can react to form nitrosamines, which may cause cancer. Harmful to fish and other wildlife.
4. Dibutyl phthalate
Used as a plasticizer in some nail care products. Suspected endocrine disrupter and reproductive toxicant. Harmful to fish and other wildlife.
5. Formaldehyde-releasing preservatives
Also in nail polishes
6. Parabens
Used in a variety of cosmetics as preservatives. Suspected endocrine disrupters and may interfere with male reproductive functions.
7. Parfum (a.k.a. fragrance)
Any mixture of fragrance ingredients used in a variety of cosmetics — even "unscented." Can trigger allergies and asthma, linked to cancer and neurotoxicity. Harmful to fish and other wildlife.
8. PEG compounds "eth" (e.g., polyethylene glycol)
Used in many cosmetic cream bases, if contaminated with 1,4-dioxane, may cause cancer. Also for related chemical propylene glycol and other ingredients with the letters
9. Petroleum
Used in some hair products for shine and as a moisture barrier in some lip balms, lip sticks and moisturisers, bay oil - makes an unbreathable barrier on the skin, ageing it faster and may cause cancer. Read more »
10. Siloxanes
Look for ingredients ending in "-siloxane" or "-methicone." Used in a variety of cosmetics to soften, smooth and moisten - also hair products. Suspected endocrine disrupter and reproductive toxicant
11. Sodium laureth sulfate - SLS
Used in foaming cosmetics, such as shampoos, cleansers and bubble bath, can be contaminated with 1,4-dioxane, which may cause cancer.
12. Triclosan
Used in antibacterial cosmetics, such as toothpastes, cleansers and antiperspirants. Suspected endocrine disrupter and may contribute to antibiotic resistance in bacteria. Harmful to fish and other wildlife

If, like my husband, you've gone - "What, but I remember my father using coal tar soaps for years", you can read more and download the fact sheet here.  And there is also a downloadable pocket shopping guide, here. Products that have been advertised for over 100 years seem to be safe, don't they.  Surely they wouldn't still be using products 100 years later is they were bad for you?

Coal tar soap, 1952

People have done stupid things for beauty (just think of arsenic in face powder to make skin white) and even sillier things to make money.  Today there are many companies using the terms 'natural' and 'organic' when their products are anything but - you really need to read the labels and go with companies with a good reputation.

Stay tuned each Wednesday for some more vintage beauty ideas.

Deb

Wednesday, 14 May 2014

Vintage Housewife - Tips for Carefree Washdays from 1959

If you have been reading this blog for a while you will know that washing machines are my favourite appliances - I could travel back in time to anywhere, as long as I had a washing machine! I found this little article full of hints for using and choosing your washing machine - from 1959 (13 May 1959, Australian Women's Weekly).


Maybe I should start wiping down the inside of the machine when I've finished each load....may be not.
Anyway, here are some lovely 1959 washers to choose from....I love this red one!

Wilkins Servis, 1959

 The family wash, by Hoovermatic, more interesting than television, 1959


Interesting to see the different ways the machines are advertised. Which one would you have bought?

Friday, 7 February 2014

Wishing for a New Washer

My washing machine has died. Well almost. It's carrying on a bit, dancing around the laundry with each load, refusing to spin properly, and generally just being annoying. Mr handyman had done his best (he pulled it apart, cleaned it and used cable ties to try and fix it), but to no avail. After only eight years, the old top-loading washer is done. A replacement is needed.

What I'd really like is one of these.

via
This is a Bendix front loading washing machine. From 1951!

The small company of Bendix Home Appliances was founded by Judson Sayre in 1936 and first made an automatic washing machine in 1937,and applied for a patent in the same year. Although it looks like the front loading automatic washers seen today, and included many of the same basic features, the machine lacked any drum suspension and therefore had to be anchored to the floor to prevent "walking" - maybe that's what I need to do to my machine. The machines were being advertised for sale in Australia from at least 1949. This 1952 ad shows 'new improved Bendix automatic washer.' 


Bendix also developed one of the first combination washer and driers in 1952/  In 1954 Australian newspaper display advertisements described the machine as a 'miracle of modern times' and boasted that it ' takes the entire business of washing completely out of your hands'.


In this 1958 ad the machine costs from 198 guinea - I believe 1 guinea is 21 shillings, which means it cost around 4, 158 shillings, or around $5,800 today.  Not cheap! But then again my husband did tell me the other day that I should "treat myself" to a new washing machine.  How thoughtful of him - I really feel like I'm living in the 1950s now!

Bendix Home Appliances was sold to Avco Manufacturing Corporation, who liquidated the company in 1956, before selling the brand to Phillco.  the Australian James N. Kirby group then made the machines (and Crosley fridges) under licence from Philco.  I think the company was then taken over by General Electric in about 1961.  The machines are no longer manufactured, although spare parts are available for the existing machines, which can sometimes be found secondhand.

I think I'll have to make do with a Samsung - unless you know anyone with an old Bendix for sale?!  Just think, this could be me in the picture....
1947 Bendix ad, American
Deb xx

Saturday, 21 December 2013

My Life as a Mid-Century Housewife - an Update

It's been four months since I wrote about my plans to be more like a 1950s, mid-century housewife (which you can read here).  So how have I done?

Well, coincidently this four months has also been a time or little income - the trials of being self-employed - so things like making all meals from scratch have been a necessity.  We treat our selves with takeaway for lunch once a week - usually sushi for me and noodles for my husband.  We do sit and have lunch together every day, which as we work together is usually easy,despite the odd phone-call.  My meal planning has consisted of me going to the supermarket, grabbing what ever meat and veg are on special and planning from there for the next few days.  I usually shop twice a week, to ensure we always have fresh greens - we are green smoothie nuts, and all six of us have one every morning.  And my vegie garden was planted - although it's almost finished now as it's hard to keep growing through summer here.

Napro tint cream, vintage ad from 1960
Napro tint cream, 1960
I have been trimming and colouring my own hair, which has saved a lot of money over the last six months, and as I have gone darker, this is easy to do.   I have also invested in pin-clips and setting lotion (which you can find here) and been experimenting with pin curls instead of using my heated rollers - which I think my hair is happy about.  And I've gone back to using real lipstick instead of the 8 hour stuff - the colour is so much better.

Cut a pretty figure, 1952
Cut a pretty figure, 1952
My wardrobe.  Well I did re-evaluate it.  And planned.  And then I bought a new dress with some birthday money from my lovely MIL.  I am sewing something though - a dress for my daughter (more on that later).

I have been working 8.30 to 3,picking up kids from school, going home and organising dinner, laundry and homework and then driving back to collect  my husband from the office (it's a 10 to 15 minute drive), so I haven't done that much housework.   It gets wept and mopped, toilets scrubbed etc, but the windows haven't been cleaned.  Now it's school holidays I may enlist the kids to help, but it's so hot we spend most of the day in the pool or at the beach. And truly, trying to keep it tidy with them all home is tiring!

Pledge spray wax, perfect for that timber laminate dining table, 1961
Pledge spray wax, perfect for that timber laminate dining table, 1961
I have even been doing the ironing - I watch an old movie on the weekend and get it all done.  Keeping him happy in the bedroom though - I must admit not really.  I think we have both been too exhausted - and did just have our 23rd wedding anniversary - but I shall try these holidays!

Now that the rain is here the pool needs extra cleaning and the nature strip needs mowing - if I am lucky my husband will attend to those jobs. I must admit that I did get a bit slack with exercise, only walking a couple of times a week,   but now we walk every afternoon and play cricket with the kids.

So what are my goals now?
  • to be fashionable and attractive - like the ideal housewife - but happy in my own skin;
  • to get fitter and eat healthier - and drink less red wine;
  • to have a lovely, tidy home that we like to spend time in and is always ready for company;
  • to cook and prepare healthy meals that everyone loves, and avoid processed foods; 
  • to actually sew and make an amazing dress- for me!
  • to get involved in a community or volunteering event that I will also enjoy;
  • to be more romantic with my husband; and
  • to have a weekly family outing - a drive somewhere different and a picnic perhaps.
Of course I also need to make sure all the Christmas presents are bought and wrapped, and sent, and I am thinking about taking the kids on a road trip to the Sunshine Coast after Christmas.  Otherwise we may just pitch the tent in the back yard by the pool!

Deb xx

Thursday, 24 October 2013

Vintage and Retro Beachwear for Fun in the Sun

The weather is hotting up here and my thoughts are turning to swimming (Well, when I'm not thinking about the bush fires). The kids have been swimming for the past few weeks, but it has to be really hot for me to dip into the pool or ocean. But you can still wear beachwear, even if you don't swim, right?

I found these lovely beachwear ideas and just had to share.

vintage 1950s swimwear